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Kintsu Medical Aesthetics: from a lease to an open practice
Kintsu Medical Aesthetics went from a lease in Manassas Park to an open medspa with a website, 88 local pages, and online booking. One firm did it all.
Our work in Northern Virginia
Work we did for businesses down the road.
Kintsu Medical Aesthetics hired one firm for brand, website, local search, a skin consultation tool, booking, and ads. Seven write-ups cover what went live, what we rejected, and what we caught before launch.
All six were one job, run by one team, out of one engagement.
One client, one engagement
Six parts of one job, not six vendors
Kintsu Medical Aesthetics hired one firm for all of it. Each part below has a write-up of its own, and all six came out of the same engagement.
One engagement, from the first week to today
Brand
The story, the voice, the colors and the type, written as rules the website has to follow.
Website
A site live before opening day, taking bookings, and unable to print a price that breaks a supplier contract.
Local search
A page for every treatment in every nearby town, and a practice that turns up when an assistant is asked.
Skin consultation
A tool that tells a visitor which treatments suit them, keeps no photograph, and does not diagnose.
Booking
Patients booking themselves straight into the practice calendar, with nothing written back automatically.
Advertising
Ad spend under a ceiling nobody but the owner can raise, and a weekly change nobody but a person can approve.
One team means one set of rules across all six, and nobody to point at when two of them disagree.
Kintsu Medical Aesthetics
Kintsu Medical Aesthetics: a brand the website cannot drift away from
Nine colors, two typefaces, six values, and five voice rules, written into Kintsu's own website so that no page can quietly drift off brand.
Kintsu Medical Aesthetics: a medspa website that was live before opening day
Live before the doors opened. The Kintsu site books straight into Zenoti, offers financing on bigger treatments, and never prints an off-contract price.
Local Search Visibility for Kintsu Medical Aesthetics in Northern Virginia
Eighty-eight town pages for Kintsu, one per treatment per town in Northern Virginia, each written from scratch and blocked from repeating its siblings.
Kintsu's skin consultation tool, built for Fitzpatrick III to VI skin
Most skin tools read deeper tones wrong. Kintsu now has a phone-camera consultation built for Fitzpatrick III to VI that keeps no photos at all.
Kintsu Medical Aesthetics: booking that lands in Zenoti
Patients book on the practice's own page and the appointment lands in Zenoti. Twenty-four privacy problems were found and dealt with before launch.
Guarded ad spend for Kintsu Medical Aesthetics
Ad automation that can only spend less. It checks Kintsu's ads daily, pauses or cuts inside a $1,000 monthly cap, and can never raise a budget.
Write-ups coming
Two more Northern Virginia clients. We publish a write-up once the client’s work is far enough along to describe honestly.
Driving school · Northern Virginia
A Northern Virginia driving school
Write-up coming
Coffee shop · Northern Virginia
A Northern Virginia coffee shop
Write-up coming
A straight answer, free
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